How to Create a Great INSTAGRAM BIO {in 5 Easy Steps}

Write an Exceptional Instagram Bio

After reading this article you will know how to write an exceptional INSTAGRAM BIO in order to grow your business no matter if you are a service or product based business.

 

Whether you are a Chef, Yoga Instructor, Musician, an Investment Banker, or just someone who wants to learn, when it comes to Social Media, people are searching for things ALL of the time. So, you want to have an Easy To Read “Instagram Bio”. {BTW, this holds true across ALL social media platforms}. Now you may be asking yourself “WHY”?

 

Why is it so important? Because the IG Bio is the FIRST thing people see before they come to your feed and it’s best to make a GREAT FIRST IMPRESSION.

 

You also want to attract more leads so that you can grow your business and brand so, if you have a CLEAR & CAPTIVATING BIO – YOU WILL GET PAYING CLIENTS

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Answer These 3 Questions

When people come to your IG account, you typically have 3-7 seconds to grab their attention. The IG Bio is the FIRST thing people see & read when they come to your account. So, you need to KISS {that’s industry jargon for Keep It Simple Stupid – meaning, a teenager should be able to know within 3-7 seconds what exactly it is you do, what you offer & if it’s for them}.

 

IN OTHER WORDS, YOU SHOULD BE ABLE TO ANSWER THESE 3 QUESTIONS WITHIN 3-7 SECONDS:


What do you do?
What is in it for me? {in other words, will it benefit me}?
Is it my vibe? {can I relate to this person? do I like this person?}

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A Sample of How To:

1.NAME SECTION: {make it searchable} For example: Estee-Fitness Coach


2.NICHE STATEMENT: [WHO] YOU HELP, [HOW] YOU HELP & [RESULTS]


3.EXTRA SPACE: ADD AN EXTRA DETAIL {FUN FACT or BUILD AUTHORITY}


4.ADD YOUR 3 PILLARS: Ex. MINDSET – MARKETING – METAPHYSICS


5.CTA = CALL TO ACTION *USE EXTERNAL LINKS (Website, Linkt.ree)

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How to Create your Instagram Bio:

While it’s important to remember to be clear, concise, and accurate in your Instagram Bio, it can also be playful and fun. Try using Emoji’s and cool fonts.

 

Check out the following 2 sites:
https://instagramfonts.io
https://coolsymbol.com/os

Additional Details:

Also, make sure you SAVE your IG Bio somewhere on a Word Doc or whatever App you are using for your documents {just in case it gets lost}. Remember you can change your Bio as often as you like, but you can only change your name 2X every 2 weeks.

 

Remember, you want people to not only find you on Social Media, but you want them to get to know, like and trust you so that they will hang around and buy from you. Having a clear IG Bio will do just that!

 

If you like this article, please come visit me at https://www.esteestein.com and find out more fun stuff or work with me.

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instegram marketing class
About the Author: Estee is a Business and Marketing Mentor. She is a Social Media Coach and is extremely passionate about helping entrepreneurs start, manage and grow their product or service-based businesses. She educates on how to show up online professionally, gain followers, and grow sales without all of the stress and overwhelm.