Before you figure out how to gain more followers on Instagram, one of the most important steps is to make sure your account fully optimized.

Optimize your Instagram account

Without a bio, captions, a great photo, logo, fonts and colors it may be difficult to gain a true organic following for your personal or business brand. While this might seem obvious, on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.


If you’re uncertain of where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is okay, but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links. Don’t have a website? Easy enough, try creating a linktr.ee account – it’s easy and free!


Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have. You may also want to consider using slightly different names from the user name and profile name so that you have better SEO. That simply means more people can find your account when doing a search on Instagram. 

 

Say you’re a Yoga Instructor. Put your name in the user name and then the profile should simply say your first name and Yoga Instructor. 

For example;
USERNAME: Sally Best
PROFILE NAME: Sally | Yoga Instructor

 

*The best way to optimize your account is to create and follow an Instagram Marketing Strategy. Not sure how to do that? Keep reading…

Keep a consistent content calendar

The worst thing you can do when trying to gain followers on Instagram, is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.


To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.


In fact, planning apps have their own research on the best times to post to Instagram which pinpoints the top times to post for multiple industries. Alternatively, you can follow the research on Instagram itself (check out insights) for the best times across all topic areas.


Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered with Sprout’s scheduling and optimal times features. 

 

Read on for more details.

Schedule Instagram posts in advance

While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive. There’s a lot your brand can do to raise visibility.


By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.

Get partners and brand advocates to post your content

When you’re learning how to get more Instagram followers, it’s important to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.


The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds.


Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable Influencers in your space to share your content to their audience. 

 

*Note: Make sure they are on brand for you and have similar audience. Also check out their followers & follower engagement rates ahead of time.


Also make sure you’re providing something of value. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.

Avoid fake Instagram followers

There’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.


Fake Instagram followers tend to:
-Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. Don’t trick people into following you. Build trust and long-lasting relationships for better engagement.


-Have no ROI: It might seem easier to buy followers, but your acquired bot or unmanned new followers won’t be purchasing anything. People follow brands on Instagram for a reason – they like what you’re posting or your company in general. These are actual spenders and bring monetary value to your business.


-Create little-to-no buzz: If you have 10,000 fake followers, how many are going to comment, like and share your content? More than likely, these bot or fake accounts will be cleaned up by Instagram, deleted and make your posts seem like engagement graveyards.


Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.

Showcase your Instagram everywhere

How are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks.


Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you.


Another great idea is to cross promote from your various social media accounts. The Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can easily leverage your other social networks to direct users to your Instagram.


However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like stories, IGTV and reels, you have a great opportunity to build followers through creative content.

Post content followers want

While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find that on Instagram that some content performs better than others. This is why testing is so important

.
Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.


To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark, and analyze Instagram content across accounts.


Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.


You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry.

Get the conversation started

One of the best ways to make users aware of your Instagram is through conversation. Remember – it’s a 2 way street not a one sided conversation or monologue.


People are continuing to use social media as their contact reference for brands, whether its for off-the-cuff questions and chat, serious customer care queries, or praise for their favorite brands and products. And for your business, you need to be supportive and communicative on Instagram.


Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer / follower or improving your relationship with your audience. Our Index research also showed 89% of consumers will buy from a brand after following on social, so it’s important to secure the attention and loyalty needed to convert a visitor to your profile into a follower.

Find hashtags that convert

One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.


For starters, find hashtags that are not too populated. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it. Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do.


You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags is one way to group posts around hyper-relevant content to your brand and campaigns.
.

Make your Instagram followers happy

Last but not least, when you make your Instagram followers happy, you see the payoff in audience growth. I’ve given you plenty of tips for brainstorming and scheduling content, so put them into practice in a way that feels real to your brand voice. In other words, avoid seeming needy, sales-driven or robotic.

 

For many accounts, this means sprinkling in posts that are legitimately designed to bring a smile to followers’ faces and build customer relationships. Don’t forget to provide content to your followers as if they were friends on your personal feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all properly credited, of course) that can give your followers a little mental pick-me-up during the day.

 

How are you growing your Instagram following?

 

Follow me for more information on Instagram Strategy, Personal Branding and Strategy at:

https://www.esteestein.com  and for direct contact & questions https://www.instagram.com/esteestein

About the author: Estee is a Business and Marketing Mentor and Social Media Coach. She is passionate about helping entrepreneurs start, manage and grow their product. Estee has 20+ years of experience working in the corporate world designing, merchandising, and marketing products to all types of retailers from high-end department stores, to mid-tier to food/drug mass chains. Having traveled the world looking for trends & sourcing products, her expertise includes working with clients to help find their brands voice, through the 4 “C”s Color, Content, Clarity, and Consistency.