PASSED: From Culinary School to Cookbooks

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45 min
Group Class
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From Culinary School to Cookbooks with Serena Wolf: How To Build A Personal Brand and Business in the Modern Food World

What you'll learn

Join Harvard-educated, Le Cordon Bleu Paris-trained chef Serena Wolf for this unique class on how to build a personal brand and multiple revenue streams in the saturated food space. Serena will pull back the curtain on what it takes to build and monetize a personal food platform, sharing her own journey as well as tips for recipe development, food photography, and cookbook pitching and writing, as well as best practices for brand partnerships, online marketing, growth, and community engagement. This class will also include a Q+A session where you’ll be free to ask Serena any questions you may have on these topics!

This class is perfect for

Whether you’re interested in developing recipes, building a food website, writing a cookbook, social media marketing, or growing an engaged online community, you’ll want a front-row seat to this class!
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Meet Serena Wolf,

Your teacher

After graduating from Harvard in, Serena Wolf cultivated her passion for food at Le Cordon Bleu Paris, receiving her cuisine diploma in 2011. Since then, she has put her culinary skills (and sense of humor) to work as a private chef, food writer, recipe developer, speaker, culinary instructor, and blogger at She is also the former private chef for players on the New York Giants. Known for her witty and irreverent voice, Serena’s philosophy on cooking is that it should be creative, experimental, and fun (dammit!). Her goal is to make delicious, nutritious meals accessible to the masses, including healthy eating skeptics—a subject she tackles in her blog column turned bestselling cookbooks The Dude Diet: Clean(ish) Food For People Who Like To Eat Dirty and The Dude Diet Dinnertime.

How to participate

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