Service Standards: Key to Branding the Experience

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60 min
Group Class

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Creating an experience for both your employees and your customers is necessary to stand out from the competition. Creating service standards is the first step to doing just that.

What you'll learn

This course is all about building service standards for your business. The goal is to raise the service quality of your brand to establish a higher-quality brand identity. This includes how you treat customers, how employees interact, and quality assurance rules that you can't break. 
We all know how important user experience is in products. Many consumers choose a brand and become loyal to it based on the user experience. Despite the value of the product or service, they'll buy it if they are happy with the purchase process and everything that comes with said product or service.
 Participants will learn the following:

-Why Service Standards may be the most important component to the Organization Drivers of your business

-How to utilize Core Values to create Service Standards for every position on the organization chart

-How to create Service Standards that align with the brand and culture of your unique business

-When and how to reinforce Service Standards with your staff to increase accountability

-How to use Service Standards as a management and coaching tool

-How to start creating Service Standards immediately

Every company needs to define its customer service standards. It can be applied in unique ways to every industry and market. If it's been a while since your company sat down for a service standards meeting, you need to book this session.

A strong brand identity creates returning customers and brand loyalty. Take a look at Apple, one of the strongest brand names today. The Apple store has a very specific design and atmosphere. White walls and wooden tables are covered in their products for you to try. And these standards are consistent in every Apple store around the world.

Even down to the packaging it comes in, the customer support you receive when issues arrive, etc... Everything is in accordance with the customer service standards. They may not have the undeniably best phone in the world, but consumers choose to buy the iPhone because of the brand's service standards around it.

Book this course today and I'll teach you how to improve your branding experience through service standards. We'll create a systematic method of unpacking your brand's needs and applying new standards. This can be a new era for your company. Book now to get started. 

This class is perfect for

business owners, managers, executives, entrepreneurs
Learn ,business-and-finance.leadership, with Kenneth B | Amphy

Meet Kenneth Bator,

Your teacher

Ken has hosted and produced several podcasts including Branding the Experience, Cool Culture Corner, the CU Business News Podcast, Public Safety Talk Radio, and Beyond the Call. His articles have appeared in many publications including The Credit Union Journal, Lifestyle Entrepreneur, CU Business Magazine, ABA Bank Marketing, and as one of the first category directors of the recently launched Podcast Magazine. Ken is a well sought-after speaker and has presented during several conferences, both in-person and virtually, worldwide including an appearance as an “Icon of Influence” during the New Media Summit.

How to participate

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